WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

Search engines “crawl” the Internet, analyzing websites to determine where they should be listed in search results and in what order. They look at factors such as keywords, page content, title tags, description tags and link builders. SEO is a system of methods, techniques, or processes used to enhance a website’s ranking in a search engines natural search results. This includes optimizing the on-page factors, such as using relevant keywords, making sites W3C compliant, and a whole range of other techniques. SEO strategies are constantly evolving as the search engines update their algorithms regularly. The top search engines are Google.com, Bing.com, and Yahoo.com. We’ve formed business relationships with all three of these search engines so that when algorithm changes occur, we know immediately. Our SEO plans will optimize your website or blog so that it brings in more traffic, reaches a larger target audience, resulting in increased online sales.

What Type of SEO Services Do You Provide?

For the last 5 years, Hitek Consulting has been hard at work studying and researching the most widely used SEO techniques. Our findings and continuous technical analysis have resulted in the creation of a very effective, yet affordable SEO process, catered specifically to any website’s structure. We have established relationships with major search engines (Google, Bing, Yahoo, AOL, Ask, and others) in order to provide our custom SEO process in the form of five newly packaged SEO plans. Descriptions for these plans can be found below along with more information about our SEO approach and processes. With our new proven SEO plans, we 100% guarantee improved results for our clients, or your money back. SEO results will include:

• Increased Qualified Web Traffic For Your Website
• Increased Sales and Generate Customer Leads
• No Technical Skills Needed
• Top Search Engine Positions
• Outstanding Return on Investment
• Increased Website Leads and Sales

WHAT IS YOUR SEO PROCESS?

*Listed in order of completion.

Keyword Selection

Working with you, together we will come up with keywords for your SEO plan. It is absolutely critical that we receive your keywords in a timely manner in order to complete initial SEO plan tasks in a timely manner. This is most significant in order to solidify successful long term SEO results for your website.

Baseline Report

We will deliver a baseline report so that you can see where your website was ranked before the SEO plan was initiated. The numbers in the report will represent the positions where the keywords you choose are currently located on the search engines (at the time the report is generated). We only run the report up to the 100th position, so if you see a “-” (dashed line in a column) of the report, then that means your website is not ranked within the first 10 pages for that particular keyword for that search engine.

Onsite (On-Page) Optimization

We will begin website optimization for the search engines, which includes Title and Meta Tag development, ALT tags, Hyperlink optimization as well as a design and submission of a Sitemap to Google and Yahoo.

Offsite (Off-Page) Optimization

Using several link building techniques, we will create many incoming links to your website. Link Building refers to the number and quality of the incoming links that are pointing to your site. This technique will increase your website’s traffic and popularity. Linking is an ongoing process. The number of links we create depends on the SEO plan we help you choose, but link building will continue to boost your search engine rankings over time.

Google Analytics

Google analytic code will be placed on your website to track web traffic stats and the source of the traffic. This will be very useful to determine the web traffic that your website is receiving daily/monthly.

Google Local Submission

We will submit your online business to Google Local Listings, another good way to receive increased web traffic. We will need to submit your business address and contact details to Google Local Listings and then we will need to verify listing by post or by call.

Ranking Reports

Bi-weekly, we will send you a ranking report that will show the rank increases for your keywords within the three major search engines. Search engine rankings will consistently increase over time, although slight variations will occur due to unforeseen changes caused by search engine algorithm modifications and alterations in the competitive landscape.

WHAT ELSE COME WITH THE PLAN THAT’S RIGHT FOR ME?

Project Initiation

• Pre-Optimization Web Analysis
• Competitive Analysis
• Keyword Research and Selection
• Baseline SEO Ranking Report

Onsite Optimization

• Titles Tags Generation
• Description Meta Tags Optimization
• Keyword Meta Tags Optimization
• Image (ALT) Tags Optimization
• Hyperlink Optimization
• Heading Tag Optimization
• Main Sitemap Generation
• XML Sitemap Creation and Submission
• Text Sitemap Creation and Submission
• RSS Feed Creation
• Google Submission and Verification
• Yahoo Submission and Verification
• Bing Submission and Verification
• Google Analytic Code Set Up
• Google Directory DMOZ Submission
• Robots.txt File Creation
• Google Analytic Goal Setup
• Keyword Footer
• Text Navigational Links
• Right Keyword Density
• Web Page Interlinking
• Content Optimization
• Blog Setup On Website
• Search Engine Friendly URLs
• Home Page W3C Validation
• Proper Linking Structure
• Yahoo Directory Submission
• Search Engine Friendly Content
• Canonical Tag Implementation
• Google Profile Creation
• Broken/Dead Link Checking
• Webmaster Tool Management

Offsite Optimization

• Link Generation (One Way + Reciprocal)
• Directory Submissions
• Google Local Submission
• Link Popularity Analysis
• Article Submission
• Press Release
• Forum Posting
• Blog Commenting
• Google base submission for e Commerce website
• Business Classified Submission

Social Media Optimization

• Social Bookmarking
• Twitter Account Creation
• LinkedIn Account Creation
• Blog Creation and Promotion
• Squidoo Lense Creation
• Hub Page Creation
• Video Submission
• Link Wheel

Reporting and Maintenance

• Bi-Weekly SEO Ranking Report
• Monthly Google Analytic Report
• Monthly Incoming Link Report
• Monthly SEO Progress Report
• Monthly Website Analysis & Maintenance

IS THERE A FREE WEBSITE EVALUATION?

Yes, absolutely. If you’re not sure what SEO Plan is right for your website, we can help you choose the right plan by evaluating your website. Just click this button to get started and we will provide a comprehensive Website Evaluation Report. Your website will be evaluated based on the following:

Page Rank

Also known as “Google Juice”, is the rank that Google assigns individual web pages within your site. Page Rank or PR is based on a logarithmic 0-10 scale which considers the content and transparency of your site according to Google’s search bots as well as the number and quality of inbound and outbound links to the site. During a FREE SEO EVALUATION, we’ll determine the current Page Rank of your website.

Indexed Pages

This number gives an overview of how well your website is being crawled and indexed by Google, Bing and Yahoo. The number of pages indexed typically correlates to the number of positions that a site has within the search engines. During a FREE SEO EVALUATION, we’ll determine how many of your website pages are being indexed by each of these search engines.

Link Popularity

Link Popularity refers to the total number of links that a search engine has identified which link to your website. Many of the most popular search engines use Link Popularity as a factor in their ranking algorithms. During a FREE SEO DIAGNOSIS, we’ll provide a list of the total number of links that Google, Bing, and Yahoo recognize across the internet, for your website. These totals will be used as a benchmark to gauge and manipulate future link growth.

Overall Site Evaluation

Other factors that affect your website’s search engine ranking are W3C Validation, Title Tags, Meta Tags, Hyperlink Optimization, ALT Tag Optimization, Main Sitemap, Google, Yahoo, and Bing Verification Codes, and more. During a FREE SEO Diagnosis, we’ll provide detailed analysis for all of these factors so you can see where your website needs improvement.