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These 12 easily implemented steps will help you cut sales costs and increase profitability. 1. Hone your sales lead criteria. Confirm that you’re going after the right leads. Revisit how you score your sales leads and observe—based on your current experience—what’s working and what’s not. Make changes as necessary. 2. (read more…)
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Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends. Forget Facebook fans; brands (read more…)
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Text message campaigns are fundraising miracles. They allow almost any mobile phone user to instantly turn his or her support into a donation. These paper-free, link-free, check-free campaigns rid the donation process of several steps that may dissuade donors from giving. If you’re a small non-profit, a mobile campaign could (read more…)
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If you happened to miss our article 6 Ways To Reward, Interact With, & Gain More Twitter Followers, no problem…because today’s article will help you learn why brands are beginning to establish best practices for communicating with their customers and prospects on Twitter. With more than 300 million user accounts, Twitter has (read more…)
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Consumers follow their favorite businesses on Twitter to get an inside look at the business, to find out about new products, earn discounts and be a part of a community. Businesses have the potential to turn these fans into brand ambassadors by making their followers feel special and appreciated. Here (read more…)
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